The Diamonds of Hope Celebrity Diamond Auction was the brainchild of Michael W.
Payton, President of New Life Diamonds & Gems and was inspired and designed as an
innovative way to raise awareness and increase the much needed funding for a variety of non-
profit organizations who’s mission it is to reach out to those in need while seeking to ease the
physical and emotional pain through herculean humanitarian efforts for all who inhabit this
dusty old rock we call Earth.
The goal of the Diamonds of Hope charity event is to utilize technology and innovation to
raise $100 million U.S.D for a variety of charities across the globe while immortalizing our
celebrity icons in diamonds….diamonds actually created from a sample of hair provided from
each celebrity donor.
A three-diamond set will be created from each celebrity donor. All three diamonds will be of
different sizes and will be created in one of four possible colors (red, green, blue or yellow).
Each will be cut and polished into one of four different cuts and will be engraved with an
I.D. number and the name of the donor ensuring that each diamond is a unique one-of-a-
kind treasure.
Together….We can make a difference!
Payton, President of New Life Diamonds & Gems and was inspired and designed as an
innovative way to raise awareness and increase the much needed funding for a variety of non-
profit organizations who’s mission it is to reach out to those in need while seeking to ease the
physical and emotional pain through herculean humanitarian efforts for all who inhabit this
dusty old rock we call Earth.
The goal of the Diamonds of Hope charity event is to utilize technology and innovation to
raise $100 million U.S.D for a variety of charities across the globe while immortalizing our
celebrity icons in diamonds….diamonds actually created from a sample of hair provided from
each celebrity donor.
A three-diamond set will be created from each celebrity donor. All three diamonds will be of
different sizes and will be created in one of four possible colors (red, green, blue or yellow).
Each will be cut and polished into one of four different cuts and will be engraved with an
I.D. number and the name of the donor ensuring that each diamond is a unique one-of-a-
kind treasure.
Together….We can make a difference!
| Diamonds of Hope Celebrity Diamond Auction |
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| Maverick Marketing Concepts 2008-2009 |
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